Sunday, October 11, 2009

Goodbye Academia, Hello Retail

As I was catching the bus into town today, a sign caught my eye. It was an advert for my university touting "education for livelihood" rather than "education for life."

My English-major heart cringed at this, because I still believe education means more than the top line of your resume. But I admit, the vocational focus here has been a welcome change.

I'm studying publishing, which, let's face it guys, is all about SELLING BOOKS. Yes, hopefully they are quality products that will enhance someone's life. But at the end of the day, publishers care as much about the bottom line as any other company. And after 6+ years of studying literature, I find that oddly refreshing.

My courses are Editorial Management (finding/refining books that will sell), Design & Production (making them look good), and Marketing (convincing you to buy them). So not much of an ivory tower here. But of course Oxford has enough mystique of its own. Yesterday was beautiful, so I took my books to a nearby park and stretched out on the grass. This was my view.

So yes, I'm finding that livelihood and life combine quite nicely.