Nonversation

From the Urban Dictionary...too good not to share:

Nonversation: A completely worthless conversation, wherein nothing is illuminated, explained or otherwise elaborated upon. Typically occurs at parties, bars or other events where meaningful conversation is nearly impossible.

Smith: What a waste of time it is talking to that guy.

Jones: I know, every time I do, it's like a complete nonversation.

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Is there an equivalent word to describe a blog post?